San Francisco, 13 July 2020: The Report Fragrance Fixatives Market Size, Share & Trends Analysis Report By Product (Ambroxide, Galaxolide, Iso E Super, Sucrose Acetate Isobutyrate), By End-Use (Fine Fragrances, Homecare, Color Cosmetics, Haircare & Skincare), And Segment Forecasts, 2018 – 2025
Fixatives are substances that restrict the volatility of fragrance components and help prolong the longevity of the aroma in perfumes, which is a crucial factor determining the product’s success in an increasingly competitive world. Fragrance & flavor fixatives are widely used in different sectors such as cosmetics, skincare, haircare and homecare products. The fragrance fixatives market is witnessing continued growth on account of the products possessing characteristics such as high rate of diffusion, high solubility & chemical inertness. It is only due to their use that there is a gradual change in the perfume aroma, as the ingredients start to fade away. This helps in increasing the lasting effect of the product in which they are used.
Normally, fixatives are the base notes in a perfume, and kept at 3-5%. Slower evaporation rates help in enhancing the properties of fragrance fixatives, and certain base notes such as sandalwood, myrrh and patchouli offer these features. Their presence in a perfume formula is also restricted to around 10-20% of the total scent, as they have strong, distinct odors.
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Market Fixated On Growth
The industry for fragrance fixatives has seen very positive growth in recent years, and following are the reasons driving the global market:
- The accelerated expansion in the cosmetics & personal care industry, coupled with the increasing per capita income has translated directly into higher spending on luxury goods & prestigious brands.
- Rising standard of living in emerging economies across Asia Pacific, Latin Americaand Eastern Europe has contributed to the demand for perfumes, cosmetics and other products that utilize fragrance fixatives to a large extent.
- Consciousness of individuals regarding their appearance, as well as the personality boost and confidence their usage provides, has led to product diversification in the cosmetics and personal care industry through the introduction of a variety of body washes, moisturizers, nourishment creams, body soaps, laundry detergents of different scents.
- The men’s fragrance segment is also expected to witness rapid growth with regards to fragrance fixatives, as personal grooming has become a priority for all men, which was earlier restricted to aftershave lotions.
- People are also becoming aware of the therapeutic and aesthetic benefits of cosmetic products. The growing demand for exotic fragrances, floral and youth-oriented perfumes is expected to accelerate expansion of fragrance fixatives market in the near future.
Competitors And Developments
Some of the major industry players that are involved in the fragrance fixative market space are Eastman Chemical, Tokos BV, Lotioncrafter LLC, Paris Fragrances, SVP Chemicals, Synthodor Company, PFW Aroma Chemicals, Zaki, along with newer entrants such as Landmark Perfumes & Aromatics and The Essential Oil Company. Recent developments seen in the industry include:
- In October 2019, Givaudan, the global flavor and fragrance maker, announced its production of amber- and woody-scented Ambrofix, via fermentation from cane sugar. The process is carbon-efficient and aligns with the company’s sustainability approach.
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